Privacy Policy

Effective Date: October 24, 2026

Store Name: Elegant Fashion Street

Website / Platform: www.hindustanfactory.com/shop/upendra-kumar-mukhija-80sc

At Elegant Fashion Street, accessible from [Insert Website Link], protecting our customers' privacy and personal information is one of our top priorities. This Privacy Policy outlines the types of information we collect, how we use it, and how we keep it secure.

1. Information We Collect

When you visit or make a purchase from Elegant Fashion Street, we collect certain information necessary to process your orders and provide a seamless shopping experience:

Personal Identity Information: Name, phone number, email address, and shipping/billing address.
Order & Transaction Details: Items purchased, total order amount, mode of payment (Prepaid or Cash on Delivery), and order history.
Payment Information: Payment details processed through secure payment gateway partners (such as UPI, credit/debit cards, or net banking). We do not store complete card details, passwords, or banking credentials on our servers.
Technical Data: IP address, browser type, device information, and site browsing patterns via basic analytics and session cookies.

2. How We Use Your Information

We use the collected information for specific, necessary operational purposes:

To process, confirm, ship, and deliver your orders.
To send order confirmations, invoices, and tracking links via SMS, WhatsApp, or email.
To process exchanges, returns, or address customer support inquiries.
To protect against fraudulent transactions and ensure storefront security.
To send occasional updates, special offers, or promotional messages (only if you have opted in; you may unsubscribe at any time).

3. Data Sharing & Third-Party Disclosure

We do not sell, rent, or trade your personal data to third parties for marketing purposes.

To fulfill your orders as a reseller, we share necessary order details only with trusted service partners on a strict need-to-know basis:

Fulfillment & Wholesale Partners: Your name, shipping address, order details, and phone number are shared with our backend platform network (including Hindustan Factory and its suppliers) solely to package, dispatch, and fulfill your order.
Logistics & Courier Partners: Your delivery information is shared with verified courier delivery partners (e.g., Blue Dart, Delhivery, Expressbees) to enable physical doorstep delivery and COD collection.
Payment Gateways: Encrypted transaction details are processed by PCI-DSS compliant payment gateways to complete online checkouts securely.
Legal Requirements: We may disclose your information if required by court order, applicable law enforcement agencies, or Indian regulatory obligations.

4. Cookies & Site Analytics

We use standard cookies and session storage to keep our store functioning properly:

Functional Cookies: Essential for keeping items in your shopping cart and remembering navigation states.
Analytics: Aggregated and anonymous usage statistics to help us improve website design and browsing speeds.

You can choose to disable cookies through your web browser settings, though some features of the store may not function optimally as a result.

5. Data Security & Storage

We implement standard administrative and technical safeguards (such as SSL encryption and restricted server access) to protect your personal details against unauthorized access, loss, or misuse. However, please note that no internet transmission method is 100% secure.

6. Your Rights

Under applicable data protection guidelines, you have the right to:

Access the personal information we hold about you.
Request corrections to inaccurate address or contact details.
Request the deletion of your personal contact records from our direct marketing lists.

7. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

📩 Email: support@elegantfashionstreet.com
📱 WhatsApp / Call: +91 9873930679
📍 Store / Business Address: [Insert Your Business Location/City]