PRITIKART PRIVACY POLICY
Brand: Pritikart
Owned and Operated By: Pritika Enterprises
Website: https://pritikart.com
Business Model: Third-Party Seller Marketplace
Effective Date: 24 October 2026
Last Updated: 24 October 2026
1. Introduction
Pritikart is a fashion shopping marketplace owned and operated by Pritika Enterprises (“Pritikart”, “we”, “us” or “our”).
This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit https://pritikart.com, create an account, browse products, place orders, make payments, communicate with sellers or contact customer support.
We are committed to protecting personal information and handling it in accordance with applicable Indian laws, including the Digital Personal Data Protection Act, 2023, and the rules and provisions applicable to our operations as they come into force, together with other applicable laws.
This Policy should be read alongside our Terms and Conditions and other applicable website policies.
Where consent is legally required, we will obtain it through an appropriate consent mechanism before processing personal information on that basis.
2. Information We Collect
Depending on how you use Pritikart, we may collect the following categories of personal information.
2.1 Personal and Account Information
- Full name and username.
- Email address and mobile number.
- Account credentials and authentication information.
- Account preferences and communication settings.
2.2 Order and Delivery Information
- Billing and shipping addresses.
- Products purchased, sizes, colours and quantities.
- Order history, invoices and transaction references.
- Delivery instructions and shipment tracking information.
- Return, exchange, cancellation and refund records.
- Communications relating to an order or delivery.
2.3 Payment Information
Payments may be processed through authorised third-party payment gateways and service providers.
We may receive payment status, transaction identifiers, payment method details and refund information to facilitate purchases and resolve payment issues.
Pritikart does not request customers' UPI PINs, banking passwords or card CVVs through ordinary customer-support communications. Payment credentials are handled in accordance with applicable payment-security requirements and the practices of the relevant payment provider.
2.4 Technical and Usage Information
When you visit our website, certain technical information may be collected, including:
- IP address and browser type.
- Device and operating-system information.
- Website access logs and diagnostic information.
- Pages viewed and interaction events.
- Cookie identifiers and similar technology data, where implemented.
2.5 Customer Communications and Feedback
We may collect information you provide when you contact customer support, submit feedback, post product reviews, raise complaints or participate in promotions.
Please avoid sending sensitive personal information unless it is genuinely necessary for your request.
3. Purposes for Collecting and Using Information
We may process personal information for the following purposes:
1. Creating and managing customer accounts.
2. Processing and fulfilling orders placed through Pritikart.
3. Coordinating with third-party sellers to fulfil orders.
4. Arranging payments, delivery and shipment tracking.
5. Managing returns, exchanges, cancellations and refunds.
6. Responding to customer enquiries and complaints.
7. Preventing fraud, unauthorised access and misuse of the platform.
8. Maintaining website security and improving performance.
9. Understanding shopping preferences and improving the customer experience.
10. Sending promotional communications where legally permitted and where the required consent or other lawful basis exists.
11. Maintaining required financial, tax, accounting and transaction records.
12. Complying with legal obligations and responding to lawful requests from competent authorities.
13. Establishing, exercising or defending legal claims where permitted by law.
We will not use personal information for a materially different purpose without providing additional notice or obtaining consent where required.
4. Consent and Legal Basis
Where consent is required under applicable law, we will seek consent through a clear and appropriate mechanism.
Our privacy notices and consent requests will explain the relevant personal information and the purpose for which it will be used, as required by applicable law.
You may withdraw consent through the available consent controls or by contacting support@pritikaenterprises.com.
Where processing depends on consent, withdrawal may affect our ability to provide certain services. We will explain the relevant consequences where appropriate.
Withdrawal does not invalidate processing lawfully undertaken before withdrawal. We may retain or process information where another lawful basis or legal obligation permits or requires it.
5. Sharing of Personal Information
Pritikart may share relevant personal information with the following categories of recipients when necessary and lawful.
5.1 Third-Party Sellers
Because Pritikart operates a third-party seller marketplace, relevant information may be shared with the seller responsible for fulfilling your order.
This may include your name, delivery address, contact details, order information and other information reasonably necessary for fulfilment, customer support, returns or refunds.
Sellers should use this information only for relevant purposes and in accordance with applicable law and their contractual obligations.
5.2 Payment Providers
We may share relevant transaction information with authorised payment gateways and payment service providers to process payments, reconcile transactions, prevent fraud and manage refunds.
5.3 Logistics and Delivery Partners
We may share delivery information with courier companies and fulfilment partners to deliver orders, provide tracking updates and handle delivery-related issues.
5.4 Technology and Service Providers
These may include website hosting providers, cloud service providers, security services, analytics providers, communication tools and customer-support platforms.
5.5 Professional Advisers and Authorities
We may disclose information to legal advisers, auditors, insurers, courts, law-enforcement agencies or government authorities where reasonably necessary or legally required.
5.6 Business Transfers
If Pritika Enterprises undergoes a lawful restructuring, merger, acquisition or transfer of relevant business operations, information may be transferred subject to applicable legal requirements and appropriate safeguards.
We do not sell personal information as a standalone commercial product. Information sharing necessary to operate the marketplace will be limited to relevant purposes and applicable legal requirements.
6. Cookies and Similar Technologies
Pritikart may use cookies and similar technologies to:
- Maintain login sessions and shopping carts.
- Support checkout and website security.
- Remember user preferences.
- Measure website performance.
- Understand website usage.
- Measure advertising effectiveness, where implemented.
Essential technologies may be necessary for core website functionality. Non-essential analytics or advertising technologies will be managed through appropriate consent and choice mechanisms where required by law.
You may also manage cookies through your browser settings. Disabling certain cookies may affect website functionality.
The specific cookies and third-party tools used will depend on the technologies actually implemented on Pritikart.
7. Data Retention and Deletion
We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, subject to applicable legal obligations.
Retention periods may depend on:
- Account status and service requirements.
- Order, payment and refund records.
- Tax, accounting and statutory recordkeeping obligations.
- Fraud prevention and security investigations.
- Complaint handling and dispute resolution.
- Applicable legal claims and retention requirements.
When personal information is no longer required, we will take appropriate steps to delete or anonymise it, subject to applicable law.
We will not retain personal information indefinitely without a valid purpose or legal justification.
8. Data Security
Pritika Enterprises will implement reasonable technical and organisational safeguards appropriate to the nature of the information and the risks involved.
Depending on the systems used, these safeguards may include access controls, secure authentication, encryption where appropriate, system monitoring, backups and restricted access to personal information.
No online system can be guaranteed to be completely secure. If a personal-data breach occurs, we will take appropriate steps to investigate, mitigate and respond to the incident and provide notifications where required by applicable law.
Customers should protect their account credentials and promptly report suspected unauthorised access.
9. Your Privacy Rights
Subject to the applicable legal provisions and their commencement, you may be entitled to:
- Request information about personal data processed by us.
- Request correction or completion of inaccurate or incomplete personal information.
- Request erasure where legally available and subject to applicable retention requirements.
- Withdraw consent where processing relies on consent.
- Raise a grievance concerning our handling of personal information.
- Exercise other rights available under applicable Indian law.
Requests may be submitted to support@pritikaenterprises.com or by calling 9662099898.
We may request reasonable information to verify your identity and protect against unauthorised disclosure.
We will respond within the applicable statutory timelines. If we cannot fulfil a request, we will explain the reason to the extent required by law.
10. Children's Privacy
Pritikart is a general fashion shopping marketplace.
Where personal information relates to a child under applicable Indian law, we will implement parental-consent and other safeguards required by the provisions in force.
We will not undertake processing prohibited by applicable law, including prohibited tracking, behavioural monitoring or targeted advertising directed at children.
11. Third-Party Websites and Services
Our website may contain links to external websites, social media services or third-party payment pages.
These services may operate under their own privacy policies and terms. Pritika Enterprises does not control the privacy practices of independent third-party websites.
We encourage users to review the relevant policies before sharing personal information with those services.
12. International Data Transfers
Certain service providers may process information outside India.
Any transfer of personal information outside India will be subject to applicable Indian law, restrictions imposed by the Government of India and other applicable legal requirements.
13. Marketing Communications
Where legally permitted and where the necessary consent or other lawful basis exists, we may send promotional communications about fashion products, offers, launches or related services.
You may opt out through the unsubscribe mechanism provided in the communication or by contacting support@pritikaenterprises.com.
Opting out of promotional communications will not necessarily stop essential transactional messages, such as order confirmations, delivery updates, security alerts or important service notices.
14. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our services, technologies, marketplace operations or legal obligations.
The updated version will be published on https://pritikart.com with a revised “Last Updated” date.
Where required by applicable law, we will provide additional notice or obtain consent before implementing changes that require it.
15. Contact and Grievance Redressal
For privacy questions, data-related requests, account assistance or complaints, please contact:
Brand: Pritikart
Legal Operator: Pritika Enterprises
Website: https://pritikart.com
Email: support@pritikaenterprises.com
Customer Support Phone: 9662099898
Business Address: [Insert complete registered or principal business address]
Grievance Officer / Designated Contact
Name: Mr. Rajkumar
Email: support@pritikaenterprises.com
We will acknowledge and address privacy-related requests and complaints within the applicable statutory timelines.
---
Legal notice: This Privacy Policy is a drafting template, not a legal opinion or certification of compliance. Pritika Enterprises should obtain a qualified Indian legal professional's review before publication. The final policy must accurately reflect the platform's actual data collection, third-party seller arrangements, payment systems, cookies, hosting, marketing practices and the Indian legal provisions in force on the implementation date.