Welcome to Rasanda. We operate this ecommerce website
https://www.hindustanfactory.com/shop/evin-poulose-84xr
Under India's **Digital Personal Data Protection (DPDP) Act**, we act as the **Data Fiduciary** for the personal data you share with us. This Privacy Policy details how we collect, process, share, and protect your personal digital data when you visit or make a purchase from our store.
By interacting with our Store, providing your personal data, or completing a purchase, you grant your free, specific, informed, and unambiguous consent to the processing of your data as outlined below.
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### 1. Personal Data We Collect
We only collect personal data that is essential for fulfilling your orders and improving your shopping experience. This includes:
* **Identity & Contact Data:** Full name, shipping address, billing address, phone number, and email address.
* **Transactional Data:** Details of products viewed, items added to your cart, and purchase history.
* **Technical & Usage Data:** IP address, browser type, device identifiers, and data regarding how you browse our website (collected via cookies and tracking pixels).
*Note: We do not directly collect, store, or process your credit/debit card numbers or UPI PINs. All financial transactions are safely handled by our secure, third-party payment gateway partners.*
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### 2. Purpose of Processing Your Data
We process your personal digital data strictly for the following defined purposes:
* **Order Fulfillment:** Processing transactions, validating your identity, and arranging delivery.
* **Customer Support:** Communicating order status, tracking updates, and resolving refund or return queries.
* **Marketing Communication:** Sending promotional updates, SMS, or WhatsApp alerts regarding new arrivals or discounts, **only** where you have given separate, granular consent to receive them.
* **Store Optimization:** Analyzing website traffic and performance to enhance user experience.
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### 3. Data Sharing with Third-Party Suppliers
* **Logistics & Procurement Partners:** Your name, shipping address, and phone number are shared with our product suppliers, manufacturing partners, and courier/logistics agencies solely to package and deliver your order.
* **E-Commerce Infrastructure:** Our website is hosted on https://www.hindustanfactory.com/shop/evin-poulose-84xr which processes backend transactional information.
* **Cross-Border Transfers:** Some of our underlying product suppliers or cloud servers may be located outside of India. Your data may be transferred internationally to ensure successful product sourcing and delivery.
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### 4. Data Security and Retention
* **Security Safeguards:** We employ industry-standard security practices, including data encryption (SSL/TLS) during checkout, to prevent unauthorized access, alteration, or data breaches.
* **Retention Limitation:** We retain your personal data only as long as necessary to complete your order, manage tax and accounting requirements, or fulfill legal obligations under Indian law. Once these purposes expire, your data is securely deleted or anonymized.
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### 5. Your Rights as a Data Principal
Under the Indian DPDP Act, you possess clear rights over your digital personal data. You may contact us at any time to:
* **Access & Summary:** Request a summary of the personal data we hold about you and how it is shared.
* **Correction & Erasure:** Request the correction of inaccurate data or the total deletion of your information, subject to statutory tax or legal retention rules.
* **Withdraw Consent:** Withdraw your consent for data processing (such as marketing emails or newsletters) at any time.
We aim to acknowledge and resolve all valid privacy complaints within the timelines stipulated under Indian law.